Pouring On the Pounds?
April 4, 2011 at 4:35 pm 3 comments
Okay, so this isn’t exactly hot off the press, but as I’ve been researching obesity (aka googling it) this came up and it caught my attention. In the big apple has a new campaign to help New Yorkers visually see what they’re drinking every time they down a soda. The goal of this ad, and others like it is to help people think about what they’re doing to their body every time they drink a soda or some other sugary drink. According to the NYC website a 20-oz soda can pack as many as 250 “empty” calories. They’ve released a fat-drinking video that shows you exactly what 10 pounds of fat looks like and you can watch for yourself, or just trust me, it’s gross.
Though this gross-you-out tactic has disgusted a lot of people and got a lot of attention how effective is it? Does showing people graphic images really work? This campaign reminds me of the “this is your brain on drugs” commercials that used to grace our Saturday morning cartoon shows. I still remember the stuff in the frying pan and being grossed out, but I don’t know that it really helped me make up my mind. So, weigh in America, what do you think? Are ads like this helpful, or a waste of tax dollars? Are there more effective things we could be doing with this money, or is it well spent where it is?
Entry filed under: ad campaign, weight.
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Worth Our Weight 
1.
jenessa | April 4, 2011 at 5:57 pm
I lOVE their ad campaign! I think that is such a great way to get people to think about what they are drinking. That video was so hard to watch but so great.
2.
shellyclements | April 4, 2011 at 11:19 pm
I think they are helpful. It paints a picture for people who possibly hadn’t thought of it before or didn’t know a certain food/drink/habit was bad.
3.
jlmitch13 | April 5, 2011 at 11:01 am
I had never seen this before and it grossed me out. I really think this type of ad works. I mean I remember the “brain on drugs” commercials too and I think that they had at least some effect on decisions I’ve made, even if I didn’t recognize it at the time.